The new crest retains the familiar tiger at the heart of it whilst also adopting a clean, stylish and modern feel as we continue to evolve during this exciting era. Another nod to the heritage and history of our great Club comes with the inclusion of the year ‘1904’ at the base of the crest, which makes the most of current trends in business branding.
Speaking at the unveiling of the new crest, Vice-Chairman Ehab Allam said: “We are delighted to unveil our new crest for 2014/15.
“This is a more stripped back and modern approach which still celebrates the Club’s heritage and history by focusing on our famous and well established Tigers head. We have also introduced ‘1904’ to the crest to document the year our club was formed.
“Our first ever step into European competition is a new era for us all and we are all excited about the season ahead.”
The new crest will be used on our new playing kit for the 2014/15 season, which will be revealed next month, and will also feature on our official merchandise, marketing, communications and commercial ventures going forward.
Due to the timescales involved in approval and production of our new playing kit, and due to the late nature of the decision on our application to change the Club’s name, consultation with the fans about the new crest wasn’t possible, but the importance of retaining the ‘tigers head’ logo, which has been synonymous with the Club for many, many years, was central in the design process. Going forward, we want to hear the views of our supporters on all aspects of the Club and details on how you can put your thoughts forward through our supporters’ working group can be found by clicking here