Hull City

Cash For Kids Teams Up With Hull City & Tigers Trust To Launch Match-Funding Competition For Local Children’s Sports Groups

27 August 2018

In an exciting new partnership between Cash for Kids, Hull City and Tigers Trust, a new charity Sports Challenge campaign is launching, allowing local sports groups in East Yorkshire and Northern Lincolnshire to bid for the chance to take part in a fundraising competition during October which could see them walk away with grants of over £2,000.

Each participating group will be encouraged to raise as much money as possible to fund new equipment, new kit, facilities, updating facilities and recruiting new members. With the backing of Hull City, Cash for Kids will then match fund this amount up to £1,000 per group. Each club will keep every penny that they raise, therefore being given the opportunity to receive at least a £2,000 grant. The team who raise the most funds, will receive an additional £1,000, plus there are four special awards where another £250 can be won for each category.

In total, the Sports Challenge initiative hopes to grant over £14,000 back in to the local sporting community by November, to aid clubs who need the additional support.

To qualify for the Sports Challenge, sports groups must demonstrate their aim to help children up to and including the age of 18 years who are ill, disabled or disadvantaged. Favourable consideration will be given to those projects which directly benefit a large number of children and/or positively increase the quality of their lives.

Cash for Kids Charity Manager Kathryn Biggin explains: “The Sports Challenge is a new concept in East Yorkshire and Northern Lincolnshire, but has already proven a huge success in the North East by our sister Cash for Kids charities. We wanted to replicate the challenge in our region to get local groups excited about fundraising for their own clubs, with an incentive of matched grant funding. Not only will the campaign inject thousands of pounds into the local sports community to improve sporting opportunities for children, but it aims to combat an increasing culture of grant dependency. The teams will not only learn new skills but they will ensure sustainability for these groups going forward.”

Vicky Beercock, Head of Marketing and Communications at Hull City said: “We’re thrilled to be collaborating with Cash for Kids and Viking FM to launch our new partnership Sports Challenge. As a Club we believe in supporting our local community and in this instance to give local sports groups the framework and skillset to keep them on track for sustaining themselves for the future. Grassroots sports groups add an incredible amount of value to the local community, and are vital in supporting local children who are not able to afford to take part in sports. We’re really looking forward to putting our reach behind raising awareness of this fantastic campaign and to lend a helping hand with some known football personalities to help fundraise”.

The application window is now open for five weeks and local groups are encouraged to apply for this exciting opportunity, which commences its four week fundraising challenge from October.

For more information and to apply to take part in the Cash for Kids, Hull City and Tigers Trust Charity Sports Challenge please visit

For more information, please contact Kathryn Biggin, Cash for Kids Charity Manager: [email protected] / 01482 593077