Address: Hull City Academy, The Croft, Bishop Burton College, York Road, Bishop Burton, HU17 8QG.
Telephone: 01482 358394
Sponsorship Opportunities: 01482 358313
The Hull City Academy develops talented young footballers from the age of eight to twenty-one. There have been significant developments at the Academy since the Club achieved its quest to achieve Category Two status in the summer of 2015 and recruit players of outstanding potential that can be nurtured into future first team regulars. In line with the Football Association’s Charter of Quality, the Academy prepares players of the future for the club and enables them to progress both on and off the field.
There is no doubt that the profile of being a Premier League club, and the success which has come with it in reaching a first-ever FA Cup Final in 2014 and playing European football for the first time in the club’s 115-year history, has generated a considerable amount of excitement and enthusiasm for the game among local youngsters. The club is eager to tap into that, so that there will be more locally born players in the first team squad in the long-term future.
Hull City Academy has a number of key roles to play in support of the successful application of the Club’s Vision and Mission.
To support the senior squad by producing tautened local players who can play a substantial part in the success of our first-team.
Produce players that not only support our first-team, but also other surrounding clubs at both full-time and part-time football clubs.
To give opportunities to members of the local community in all aspects of the work carried out at the Academy. By engaging with locally educated and trained individuals, we can enhance our identity.
To develop individuals who on leave Hull City are equipped with the attributes that enable them to have a successful career in their chosen field.
To maintain its growing reputation locally and nationally for delivering excellence and providing all with an experience that is both enjoyable and beneficial.
To maintain its progress based on our Club values - ‘Repect, Belief and Dedication’
To deliver our mission consistently, we will continue to work closely with all our partners and stakeholders. Whilst we will always look to build new relationships, our main focus will the ongoing work with the following stakeholders:
- Premier League
- The EFL
- Bishop Burton College
- All Hull City Departments
- Tigers Trust
- Our Club and Academy Sponsors
- The University of Hull
- All Local Media
- The Football Association
- East Riding County FA
- Hull Boys Sunday Football League
- East Riding Schools
- Hull Schools
- Humberside Schools
The vision for the Hull City Academy is to have the best Academy in our region. An Academy with strong East Yorkshire base, which includes not only our players but our staff too.
To achieve our vision we must continue to invest in our staff, players and facilities. This will then assist in the continued development of all at our Academy and ensure that no matter how long they spend at the Academy, they have enjoyed the experience with us and have left not only as improved individuals, but with skills that will assist them for many years to come.
To have guidance and support senior management of the Club so that all staff at the Academy feel valued in their role and are able to use their expertise in their chosen field with the knowledge that support is always available. All staff are aware of their own responsibilities within the Academy Performance Plan and are measured on this accordingly.
Players are under no illusion that to succeed at our Club, they must adhere to our values so that they give themselves the best possible chance of progressing through each phase of the Club. They do this with the aim of becoming individuals who become a significant part of our first-team squad.
All areas of the Academy vision are instrumental if our Club is to become a sustainable member of the Premier League. By having this clear focus all staff and players are fully aware of the part they can play in achieving our goals.
By communicating our vision, all supporters of Hull City are aware of our aims and can take pleasure in seeing the progress we make. Having an Academy that our local community and supporters are proud of can only enhance the continued development of our Club.
Hull City Academy has seen major developments in the last 24 months. A substantial increase in investment into the Academy has seen the relocation to a new Academy base at Bishop Burton College. This has coincided with an increase in staff members, coaching hours and a better experience for all our young players and staff.
The alterations at the Academy have resulted in being awarded Category Two status ahead of 2015/16 season. A successful first campaign at this level culminated in an appearance in the final of the U21 Premier League Cup, along with four Academy graduated making a first-team debut, one of which became the youngest-ever player to start a first-team match in the Club’s history.
For our Academy to play its part in the aim that Hull City becomes a sustainable football club, we share the same Club values which will shape all connected with the Club for the future.
The Hull City Academy has the following values which all those connected to the club must have in the forefront of their mind in everything they do:
For all those around you, irrespective of ability, background, gender, ethnicity or religion, for the Club and all it stands for and most importantly - for yourself.
All are reminded of the importance of this whether in an official Club capacity or not.
In yourself and the reasons you are here, what we are all working together to achieve and how these goals will be achieved.
Be the best you can, that’s all Hull City Academy asks of all. We all have a role to play in our own development, so do all you can to give yourself the best possible chance of success. Be dedicated to the task ahead and understand what is required to maintain your personal development.
At Hull City Academy we acknowledge that the hours spent delivering our coaching curriculum plays a significant role in how we develop our players as individuals. This is not to say the other aspects of our programme are not as important, however, due to the high percentage of coaching time in comparison to other areas this is where we have the best opportunity of influencing their development.
All staff must understand the role they play in all areas of player development and not only what they deliver on the training pitch but the manner and style it is delivered will have a long lasting effect on each and every individual – irrespective of the players age.
Having a broad understanding of each individual throughout the Academy and how best we can influence his development is paramount in successful coaching. These areas will differ between phases, however, it is of vital importance that if we are to develop ‘local home grown’ elite footballers for Hull City our coaching sessions must maximise the opportunity we have.
All our sessions should enthuse, stimulate, educate and inspire our players so they maximise this opportunity to realise their full potential. If we are successful in what we deliver then we are confident that we as an Academy can support the football club and also achieve our aim of being ‘the best Academy in our region.’
Professional Development Phase
Players will work in a positive, enjoyable learning environment where they are encouraged to progress and fulfil their potential. Coaches will encourage players to show no fear when in and out of possession and whatever the system of play adopted in games.
Coaches will structure sessions where the focus will be on player development and understanding, utilising the various coaching styles and interventions where and when required helping learning outcomes. In doing so enthuse and challenge each player to improve. This will be delivered within the on field periodisation, determines the physical objectives of each specific days coaching session.
Sessions will be devised to encourage players to take greater control/ownership of their development and knowledge gathering by helping them find solutions to situations that they encounter in the sessions and games.
Youth Development Phase
The Youth Development Phase Coaching Philosophy looks to utilise the contact time and player engagement to maximise player learning. This is delivered through an enthusiastic and no fear environment encouraging players to learn through self-discovery whilst still maintaining a challenge to each individual player and achieving differentiation within the group.
Practices are designed with the player at the focal point should this be the player as an individual, as part of a unit or as part of a team. Practices are delivered in a variety of forms that cover the four corner model. Such forms include work to rest playing blocks, thus giving the players the freedom to go and experience the task set and find suitable solutions to overcome the conditions without coach interference. To maintain development challenges become more demanding so players can achieve their age specific characteristics as the players progress through the age groups.
The aim of the Hull City Academy Foundation Phase is to provide each player with the opportunity to maximise their football potential whilst also allowing them to develop as a person. Providing an environment that cultivates both a safe and enjoyable learning experience, whilst implementing the playing philosophy, within the frame work set out in the technical programme. Through our academy staff we have developed a curriculum that will be fun but will also challenge the player in preparation for making the next step at the Academy.
Hull City Academy are committed to developing a playing style that is evident throughout the whole Club. A philosophy of attractive, attacking, successful football.
The definition of success alters between The Senior Department and Academy. The senior department will have a different target for success which will be dependent on what League they are playing whilst aiming to progress through as many rounds of all cup competitions entered.
The Academy will judge success in many different ways; however, ultimately the successful transition of players through each phase of the Academy will provide our Club with the assets required to satisfy our productivity targets and allow local players to make the significant contribution needed to become a sustainable club in the Premier League.
We require all our teams throughout the club to be organised in and out of possession. To be comfortable in a number of formations which vary depending on the phase in which a player is involved.
The following formations will be played throughout the phases
Under-9s (6v6) – 1-2-2-1
Under-10s (7v7) – 1-2-3-1
Under-11s (9v9) – 1-2-3-3 or 1-3-3-2
We want all our players within the Foundation Phase to be comfortable receiving the ball in all areas of the pitch, play without fear of making mistakes and express themselves at all times, when in and out of possession.
As the players progress through the phase our style of play will become more evident in terms of playing out from the back and through the thirds. As stated in the phase characteristics, players with the Foundation Phase grow to appreciate passing and finding space.
The progress made will coincide with the early stages of tactical development with the U11’s in terms of team shape, units of play and roles and responsibilities within the unit of play.
Youth Development Phase
This would be the group’s first introduction to playing positions and tactical contribution. As defenders an under 12 would be encouraged to play out from the back, break lines and play forward where possible, always ready to react to the transition and ultimately defend well as an individual and as a unit.
Midfielders would be encouraged to rotate positions and control the tempo of the game in a possession-based manor. Strikers will look to play quickly in and around the penalty box, be creative in wide areas and develop composure in front of goal.
At these age groups, we would look to embed the learning from the players' experience from the U12s. This should look more successful with players showing more competency and composure in applying such principles and tactical awareness. To continue player development we would look at developing the players’ creativity in order to disorganise opponents’ structure and shape of our opposition.
After consolidating the learning further through the U13s and U14s experience players would be encouraged to stay on the ball in a composed and controlled manor. Ultimately players on, around and away from the ball would be expected to stay connected to the ball by beginning to predict play and positioning themselves in an organised manor ready to receive the ball or intercept when the opposition have possession.
Professional Development Phase
Individuals and teams will be encouraged to express themselves in possession, showing no fear to make mistakes. We expect our players and teams to be organised when out of possession and committed when defending. Players need to be aware and react quickly to the transition.
Team strategies are playing through units/thirds in the chosen system of play system.1-4-3-3, 1-4-4-2 & 1-3-5-2 (is also available should staff wish to use it)
Ability to maintain possession in all systems is the ‘Hull City Tigers’ way whilst showing confidence, composure, commitment, concentration, and communication. This is achieved by players occupying spaces well to create good passing angles and lines. Each individual and unit has a clear understanding of their position-specific roles when in possession. When out of possession the Academy has a set way in which it defends, allowing us to regain possession as quickly as possible, by reacting quickly to the transition and pressing, stopping the opposition playing.
The Manager will play a formation he feels necessary for the league our club plays in, this may vary between opposition and whether home or away. We ask all our teams to play with freedom in the correct areas of the field and in the correct manner. This requires our players to be brave and demand possession which in turn dominates possession.
We must retain possession in all areas by making good decisions to progress through the thirds. All players must be comfortable in possession including our goalkeeper. All should embrace winning however it is important that it is achieved in a style and manner that reflects our Club and Academy Values.
The Academy takes a holistic educational approach to producing young players who are well rounded in all areas and can apply their knowledge in a practical situation.
In all areas of their development whether football, educational or social, we attempt to expose all young players to a range of experiences to produce confident, socially adept individuals who are eager to learn and develop. The Academy works closely with Schools to ensure each young player is on target with their academic development and is available to attend our School Release Programme in years 10 and 11. Following school those players who are offered an Apprenticeship take part in a full Education Framework, meaning players are Qualified for employment or University as an option for the future.
We believe that each young player is a unique individual who needs a secure, positive, and stimulating atmosphere in which to grow and mature emotionally, intellectually, physically, and socially. We are committed to help players meet their fullest potential in these areas by providing an environment that is safe, supports risk-taking, and invites a sharing of ideas.
The awareness and influence of sports science and medicine within modern day football is increasing in prevalence and is now becoming commonplace.
The Sports Science and Medicine Department at the Academy aims to give every player from Under-9s-Under-23s exposure to Sport Science practice and Sports Medicine support. The Department aims to maximize a player's physical qualities tailored around their individual needs as identified through objective performance tests, but also subjective identification of what will help them be successful on the pitch.
The integration of all support services within the Sports Science and Medicine Department overseeing all ages within the Academy helps allows for continuity of the working practices and is seen as optimal for successful player development pathway.
The Department's expertise is combined with cutting edge technology such as GPS to track changes in a player's physical qualities, and to also track the player’s susceptibility to injury through training load monitoring. Medical staff use movement screens to identify areas of strength, but more importantly for performance optimization; areas of risk. The player will then be supported through a comprehensive programme of prehabilitation to ensure that any deficiencies are corrected.
The Medical Staff provide one-on-one attention to an injured player, with the care of the player dedicated to one member of staff who will support the player from Injury diagnosis through to return to play. This continuity through the Rehabilitation Phase helps with compliance, and ensuring the player is returned in a much better physical & mental state than pre-injury.
The overall driving force behind the Department is to have an Academy where the players have the physical confidence and ability to express and execute their technical quality against anyone in the Country, and as a result below is the mission statement of the Hull City Academy Sport Science and Medicine Team:
"Individualized, player-centered approach to performance optimization, minimizing occurrence of injury and illness and the impact on availability for training and match play."
The Academy's recruitment philosophy is committed in the identification of potential players, with a focus on local football talent. We aim to provide a safe and vibrant environment that will aid the development of the players. We believe we have a high calibre of coaches with an outstanding support mechanism that will provide the opportunity for every player to fulfil their maximum potential.
The Academy moved to its current site at Bishop Burton College in the summer of 2014 – a move that was the start of a long-term partnership to develop the youth football pathways in the area. As a result, the Academy are able to use the impressive facilities on offer at Bishop Burton. These include:
• Four dedicated high performance grass pitches (including one floodlit match pitch).
• A full size 4G all-weather pitch.
• New modern changing rooms.
• State-of-the-art sports and fitness centre with fitness suite, sports hall, aerobics studio, and physiotherapy rooms.
• Strength and conditioning facilities.
• Classrooms, meeting rooms and hospitality areas including the Sports and Conference Suite.
For more information on the facilities available on site at Bishop Burton, please visit www.bishopburton.ac.uk.
The Academy believes that football should be fun, healthy and life-enhancing and that all those who participate in the Club’s activities should have an enjoyable and safe experience.
The Academy acknowledges its duty of care to safeguard and promote the welfare of children and is committed to ensuring that safeguarding practice reflects statutory responsibilities, government guidance and Premier League requirements.
Our policies recognise that the welfare and interests of children are paramount in all circumstances. We aim to ensure that regardless of age, gender, religion or beliefs, ethnicity, disability, sexual orientation or socio-economic background, all children:
• Have a positive and enjoyable experience at the Academy in a safe and child centred environment for children and young people
• Are protected from abuse whilst participating in activities organised by the Academy
The Academy acknowledges that some children, including disabled children and young people or those from ethnic minority communities, can be particularly vulnerable to abuse and we accept our responsibility to take reasonable steps to ensure their welfare and capacity to participate as fully as possible in football activities.
As part of our Safeguarding Policy, everyone at the Academy will:
• Promote and prioritise the safety and wellbeing of children and young people
• Ensure that all staff and volunteers at the club understand their roles and responsibilities in respect of safeguarding children and are provided with safeguarding training that reflects the nature of their role
• Ensure that appropriate action is taken in the event of incidents/concerns of abuse and that support is provided to individuals who raise concerns
• Ensure that confidential, detailed and accurate records of safeguarding concerns are maintained and securely stored
• Prevent the employment/deployment of unsuitable individuals
• Ensure that robust safeguarding arrangements and procedures are in place and followed.
Our safeguarding policies and procedures are widely promoted and are mandatory for everyone involved with the Academy. Failure to comply with them will be addressed without delay and action taken. Our policies and procedures are regularly reviewed and updated and have to be approved by the Board of Directors of Hull City Tigers, the Premier League and the Local Safeguarding Children Board. This policy was revised in July 2013, updated in December 2013 and approved by the Board in April 2014.
All Safeguarding policies are reviewed annually, or if there are changes in legislation/guidance, or, as required by the Local Safeguarding Board, UK sport or Premier League.
Reporting Your Concerns
If you have a concern about your own safety or the safety or welfare of a child or adults at risk who engage in Academy activities you can speak to one of the following people:
Caroline Adamson -Safeguarding Manager - 01482 358359 / 07525873309
If you are worried about the immediate safety or welfare of a child, you can also contact:
Humberside Police - 101 or 999 in an emergency
Children’s Social Care - 01482 448879 (daytime) | 01482 788080 (Emergency Duty Team)
NSPCC 24-Hour Helpline - 0808 800 5000
Keeping Yourself Safe Online
The Club and the Academy are proud to be involved on the ever-growing protection of vulnerable people online due to the fact there are an enormous amount of children and young people across the UK who access the internet. Social media is paramount in how they stay in touch with friends and family. The issue being, the Internet is also a public place and although bringing many opportunities, it also creates an avenue new risks and challenges.
The Child Exploitation and Online Protection (CEOP) Centre is part of the UK police, set up to tackle the sexual exploitation of children. The CEOP Centre aims to educate children, young people, their parents, carers and fans to understand the risks they may face online and what they can do to empower themselves to stay safe.
The Club and the Academy utilises the Internet to communicate in a variety of ways. It is important therefore to understand how to make use of this technology appropriately and working with the CEOP Centre and their education programme, ‘Think U Know’, will help to achieve this. For more information, please visit www.thinkuknow.co.uk.
The Hull City Executive Club has supported the Hull City Academy for many years.
This support has seen numerous donations for many aspects of Academy life, but it has now been agreed that any financial support should be directed towards individual players rather than the Academy itself.
Therefore those parents/guardians of players who may find it helpful if there was modest financial support for their child/Children can, should they wish, apply to The Executive Club for financial support in order to assist the continued football development of their son.
An application can be made for financial support that directly assists with Academy attendance and will be treated in the strictest confidence with no publicity. Only those asked to sit on the awarding panel will have knowledge of any applications.
Any parent/guardian wishing to apply to The Executive Club can do so by completing an application form, which is available to download here or by contacting Academy Manager Jon Beale in the strictest of confidence via email at email@example.com
Please note there is a limit of £250 which can be allocated; however, any award given is at the discretion of the awarding panel.
If you have any queries with regards to The Executive Club Fund, please contact Jon via email or by arranging a meeting through Academy Secretary Charlotte Carrington.