It means that the University of Hull’s branding will continue to be seen on the Club’s training wear for the next two seasons, with naming rights also meaning that the first team’s training base in Cottingham will continue to be known as the University of Hull Training Ground.
The University’s logo will appear on in-game LED advertising, with an added element for the next two seasons seeing a further focus on student and community engagement with the Club, offering work-related placements to University of Hull students.
Commenting on the extension to the existing deal, Joe Clutterbrook, the Club’s Commercial Manager, said: “We are thrilled that the University of Hull has committed to continuing its partnership with the Club. This past year has seen lots of great activity delivered and we look forward to building on that as our relationship flourishes further.
“I’d like to thank the University for their ongoing support, they really are a great partner to work with.”
Anja Hazebroek, Director of Marketing and Communications, at the University of Hull, said: “We are delighted to be able to continue our partnership with Hull City Tigers. This continuing partnership will allow existing projects to grow and develop as well as opening up new opportunities. Hull City Tigers are a fantastic club and our students love having the opportunity to be a part of it.”
The University is investing close to £16m in sports facilities. The investment, already underway, includes the creation of a Football Hub, funded in part with a £500,000 donation from the Premier League & The FA Facilities Fund.
A new sports centre will house a 12-court sports facility, including international-standard netball courts and bleacher-style seating for 700 spectators. The versatile space will be used for a multitude of sports, including Basketball, Badminton, Futsal and Volleyball, among others.
The existing sports hall, which is to become a listed building, will be refurbished to a high standard. It is being turned into a 120-station fitness suite with state-of-the-art equipment and free weights. There will also be a dance studio which can also host fitness classes.
Already the investment has seen resurfacing of all the artificial pitches, which include a sand-based hockey pitch and two 3G football pitches. A new 3G pitch which is football and rugby compliant is currently under construction.
The sporting investment is part of a wider £200m campus refurbishment project.
For further information about the University of Hull please visit www.hull.ac.uk